Why is the ONC and NCI holding the Cancer Care Video Challenge?

Engaging consumers and patients in their health and health care is a critical step toward achieving the goals laid out in the National Quality Strategy of a better quality health care system that is designed to meet the needs of patients and families. Individuals have a greater impact than anyone else on their own heath, which they shape every day through personal decisions and behaviors. Recognizing the importance of health IT for greater patient and family engagement, ONC’s Federal Health IT Strategic Plan: 2011-2015 states as one of its five goals: “Empower Individuals with Health IT to Improve their Health and the Health Care System.” ONC is working to achieve this goal by improving consumer access to electronic health information, spurring the development of tools to make that information actionable, and shifting attitudes so people feel comfortable using new tools and health information to be better partners in their own health care.

The Cancer Care Video Challenge is for cancer patients, survivors, and their friends and family to create inspiring and instructive videos that will motivate and inspire others to use health information technology to support cancer treatment goals and transitional care planning.

The Cancer Care Video Challenge is part of a series of 2012 Health IT Video contests. Throughout the year, we’ll be asking the public to share stories about how health technology has had a positive impact on their lives or the lives of loved ones. Future challenges will highlight using heath information technology (health IT) to manage medications effectively and support the role of caregivers in caring for their loved ones.

The National Cancer Institute (NCI) is the Federal Government’s principal agency for cancer research and training. NCI coordinates the National Cancer Program, which conducts and supports research, training, health information dissemination, and other programs with respect to the cause, diagnosis, prevention, and treatment of cancer, rehabilitation from cancer, and the continuing care of cancer patients and the families of cancer patients.

What are the criteria for the winning submissions?

Your submission should consist of a video no longer than 2 minutes, a text description of your personal story and use of technology, and a transcript of words spoken or sung in the video. The HHS panel of judges will select the winners based on the following four criteria:

  1. Creativity (Includes elements such as the creativity and coherence of the script/story)
  2. Potential Impact (Includes whether the video is compelling, inspiring, instructive, and share-able.)
  3. Video and Audio Quality (All types of videos will be accepted into the Challenge. However, effort to show quality of the video content, narrative and visual appearance will be assessed.)
  4. Video Plays (Includes the number of plays at the start of the Judging Period on either YouTube or Vimeo – whichever service was linked to in the submission. The more plays the video has the better it will score in this category.)

Who is eligible to enter the competition?

The Cancer Care Video Challenge is open to individuals over the age of 18, as well as teams of individuals over the age of 18, who are citizens or permanent residents of the United States and its territories.

Team members must be at least 18, but your video can include minors under 18 as long as the necessary consent forms are provided. (“Team members” do not include people who appear in the video but don’t make any other contributions to the submission.) For details on eligibility, review the Official Rules.

Release/consent forms are required for everyone who appears in the video, regardless of age. If your video features children (minors under 18), a parent or legal guardian must sign the consent form.

How do I enter?

To enter, you must do the following:

  1. Create an account on CancerCare.Challenge.gov or log in with an existing ChallengePost account.
  2. On CancerCare.Challenge.gov, click “Accept this challenge” to indicate your interest in participating. This step ensures that you will receive important challenge updates.
  3. Create a video and ensure the following (please read the Official Rules for complete requirements):
    1. Your video shares a personal story about cancer care
    2. Your video describes how health IT or consumer ehealth tools are used to support reaching the goal
    3. Your video encourages viewers to visit www.HealthIT.gov
    4. Your video is no longer than 2 minutes
  4. Confirm that you have read and agreed to the Official Rules. Submit your video by including a title; a link to the video on YouTube.com or Vimeo.com; a text description of your personal story and use of technology, and a transcript of the words spoken in the video. Upload consent forms for everyone who appears in your video, regardless of age.

What format or file type should I use for my submission?

  • Your video should be uploaded to YouTube.com or Vimeo.com. Paste the link in the Video field on the submission page.
  • Enter a text description of your personal story and use of technology in the Description field on the submission page.
  • To submit consent forms, you must first print out the forms and sign them by hand — typed names will not be accepted as signatures. Scan your signed forms and combine them into one file (ZIP, PDF, doc; any single file). Upload one file on the submission page.

How does public voting work?

Visitors to the site can vote for as many submissions as they like, but no more than once for each submission. At the end of the public voting period, the votes will be tallied and verified to determine a Popular Choice Prize winner.

What will ONC, NCI and ChallengePost do with my submission?

ONC, NCI and ChallengePost will have the right to display and publicize your submission to the public on the challenge.gov website, HealthIT.gov web site –ONC’s one stop shop for consumer related information about health IT— and partner sites. They will also be allowed to publicize your name in connection with the submission and the challenge.

Can more than one person work on a submission and receive credit for it? And if the submission wins a prize, how will the prize money be split among the creators?

Yes, teams are encouraged. If a team of individuals is selected as a prize winner, the prize will be awarded to the lead representative of the team (the person who entered the submission). It will be up to the team leader to reallocate the prize money among the team members identified at the time of submission.

Can I enter more than one submission?

Yes. There is no limit to how many times an eligible person or team may enter. An individual may also join more than one team.

How do I follow the Cancer Care Video Challenge and get updates?

Sign up on the challenge website and click “Follow” or “Accept this challenge” to receive email updates. Follow us on Twitter: @ONC_HealthIT or by using the hashtag #HealthIT4Cancer.

Who can I contact if I have questions about the Cancer Care Video Challenge?

Email us at Support@ChallengePost.com